Creating more Certainty in the Family Business

August 1, 2011 in Conflict Resolution and Communication in Family Business

Benjamin Franklin said that the only things certain in life are death and taxes. In family businesses -- especially those in agriculture -- there is often much uncertainty: the weather, the markets, your competitor's intentions, the regulatory and tax system, etc. The reason I chose the word certitude, which connotes "a feeling of certainty," is that in a family business, or in any working or family relationship, you can feel more secure about the future with good dialogue. And feeling more certain about the future is worth quite a bit when so many other things are unknown.